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Descriptive case reports purpose to deliver a complete and accurate representation of the phenomenon or function within just its context. These case research tend to be determined by a longtime theoretical framework, which guides how information is collected and analyzed.

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All of this undermines Coca-Cola’s internet marketing campaign messaging and negatively official website impacts its branding. So, heading ahead, a real overhaul of its operations towards more sustainable ones – and transparent and comprehensive reporting on it – are a necessity for the corporate.